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PRINCETON CONFERENCE USHERS IN A NEW ERA OF MORAL CAPITALISM

Thursday, April 15th, 2010

Last Friday, April 9, 2010, something wonderful happened at Princeton University.

David W. Miller, Director of Princeton’s Faith & Work Initiative, attempted to tackle the monumental job of “civilizing” the economy. No small task for anyone let alone the unusually courageous and innovative Miller. Formerly the Executive Director of the Yale Center for Faith & Culture, Miller also taught a popular course in the Management School, “Business Ethics: Succeeding without Selling Your Soul.”

The ebullient Miller holds a M.Div. and Ph.D in ethics from Princeton Theological Seminary and combines that with prior experience as a senior partner in a London Private Equity firm. Among his many achievements (he looks much too young to have done all these things), Miller also held a top executive position in the securities services and global custody division at HSBC. His combination of banking, academic, and theological expertise made him the perfect host for the one day business and spirituality conference dubbed, “Civilizing the Economy: A New Way of Understanding Business Enterprise?”

Miller gathered inspirational leaders from academic, civic, religious, and business fields to discuss Pope Benedict XVI’s social justice encyclical, Charity in Truth – Caritas in Veritate and how it can be applied to the practical material world of business and economics. The conference was presented from the differing perspectives of economics, theology, employees & shareholders, and CEOs. The only downside was that there was not time to attend every panel and breakout session.

The “Economist’s Perspective” was moderated by George Enderle, Professor of International Business Ethics at the University of Notre Dame, and presented by Leonardo Becchetti, Faculty of Economics, University of Rome II, Charles Wilbur, Emeritus Professor of Economics from Notre Dame, and Paul Oslington, Professor of Economics from Australian Catholic University.

The charismatic Becchetti spoke of the important roles of trust and charity in daily business and referred to the solidarity principle of banking in his native Rome—one of the reasons he cited for the Italian banking industry’s relative stability throughout the economic crisis. His personal roles as economics professor, banking industry board member, and head of an active NGO allow him to develop a deeper understanding of how all three disciplines interconnect.

Moderator George Enderle, a world-renowned business ethics expert, conducts research on the ethical challenges of international business and corporate decision making. When this journalist asked the panel how to bridge the gap between economic theory and every economic reality, Enderle replied that one of the first approaches begins with teaching enlightened business practices in business school. “Everything emanates from social thought,” he said.

The panelists were full of innovative and practical insights in economic and spiritual dilemmas. One of the highlights of the economics breakout session was the wise words of the impressive Charles Wilbur, Enderle colleague and Notre Dame professor. Wilbur is currently researching moral values and the economy and has written several books and articles on ethics and economics. Wilbur gave a brief, but fascinating talk on how economics is often predicated upon “patching it up when things go bad” or “cleaning up the mess” left behind by economic failure. Wilbur stated that “economic decisions are moral decisions.” He urged economists to become more proactive in preventing crises, because “economic institutions and policies impact personal lives.” Wilbur referred to an article he wrote in September 2009 for America Magazine on how industry economists fell in love with the elegant math of their formulas and neglected the human application of its original purpose. In his powerful and brilliant article, Misleading Indicators: How U.S. Economists Missed the Great Recession, he wrote of the need to apply theory to human reality.

His words were so sincere and compelling they inspired me to do some research on the professor. To my delight I discovered that Charles Wilbur is one of the prime thought leaders on “social economics”- the humanizing of economic theory with real life. Wilbur wrote that mainstream economics is based on “soulless consumerism.” Social economics places the individual human experience at the center of economic theory – not simply as “economic actors,” but as “persons that live in community.”

The premise of social economics according to Wilbur’s paper is:

“The person is the basic unit of the economy…who acts freely but within certain limits, self-interestedly but often with regard for others, and calculatedly but at times impulsively, whimsically, or altruistically, in a self-regulating economy which from time to time must be constrained deliberately in order to serve the common good and to protect the weak and the needy…

Social Economics “is not reducible to economic calculus because it rests squarely on the conviction that humans have a worth and dignity beyond measure.” (Ed O’Boyle, pp. 1-2 )

Okay I love this guy – the retired professor that is! Here I thought that the concept of intersecting economic theory with the economic reality of everyday people was new and cutting edge and apparently (according to Wilbur’s website) it was first developed in 1941 (The Association of Social Economics). The panel led to a wonderful discovery of the like-minded scholarly field of research similar to the “better world business” work we are currently focused on at GoodB.

The one sour note of the breakout session was the oddly inappropriate words of panelist Oslington who said among other uninspired utterings that, “Protestant social ethics should disappear from the face of the earth.” He recalled in his one year teaching at Princeton in 2006-07 of being dragged to a Presbyterian Church to listen to boring old social ethics doctrine. “They had no expertise. There were no theologians or economists present,” he remarked revealing his clear disdain for these “non-experts.” The oddity escalates when realizing that one of the key presenters of the conference was Kirk O.Hanson Professor of Social Ethics at Santa Clara University in California. Also, several social ethicists identified themselves subsequently in the lecture hall. However, since “experts and non-experts” make up the economic system, it seems clear that we would all benefit from a free exchange of ideas.

But no matter – the discussion and exchange of ideas on the moral and material fusion of business and society rocked the Ivy League Halls of the old patrician bastion. This was not your daddy’s or granddaddy’s Princeton get-together, this conference set the tone for 21st century “New Economics” and the socially responsible quest for moral money. Something Harvard, U Penn, Cornell, and Stanford have been doing for a few years already has finally caught hold of Old Nassau thanks to David Miller.

Other highlights of the conference included Christine Firer Hinze, Professor of Theology at Fordham and Geoffrey T. Boisi, Chairman and CEO of Roundtable Investment Partners, and senior partner from the old partnership days of Goldman Sachs pre-1999 when they traded and risked their own money. Ahh, the good old days…

David Miller remarked in the morning that while the conference was attended and presented by top CEOs and market makers from global corporations, we should never forget the small business people who make up much of the world’s markets and the innovative entrepreneurs who create new and cutting edge businesses every day. Here, here.

One last note on the conference … if I could improve anything, I would do one thing – make it longer. My only regret there just was not enough time to hear all of the presentations and speakers. Yet, the passionate focus on the common good left participants with renewed hope for a more civilized economy. We can only hope that this conference is the beginning of a fine new Princeton tradition.

 

Reported by:

Monika Mitchell - Executive Director Good Business International    editor@goodb.net

©2010 – All Rights Reserved

Greed Is Not Good

Tuesday, February 2nd, 2010

Unrestrained greed among the investment banking elite has been blamed for much of the world’s suffering in recent years. In a remarkable shift from only two decades ago, greed in all its crude reality, is no longer “good” in the eyes of the world.

Maverick thinkers have warned of the perils of unbridled greed for centuries, yet few were listening. Not until the world turned dark on September 15, 2008 with the perfect financial storm did the rest of society take notice.

That was a day of economic infamy-the day Wall Street investment banking died. Lehman Brothers, one of the most respected and powerful financial institutions in the U.S., came crashing down in an economic shock heard round the world. With its demise, the remaining investment banks went on life support resuscitated only by woeful government rescues.

With the crash of the credit and securities markets in 2008, the relationship between business and the public irrevocably changed. No longer is the old adage, “it’s not personal, it’s business” an acceptable view. The crisis resulting from the misbehavior of bankers at the expense of ordinary folks unequivocally reveals that everything we do in business is indeed personal to someone.

The official theme of this year’s World Economic Forum (WEF) in Davos, Switzerland is “Rethink, Redesign, and Rebuild.” The unofficial theme could be called, “Greed is Ugly.” We traveled a long hard road to get here from the Ivan Boesky days of last century. With it, we endured a lot of economic pain. Yet as human beings we rarely change when things are comfortable. It is the advent of crisis, either personal or public, that forces us to reexamine our values and reinvent ourselves.

The Economic Crisis of 2008 has brought forth the Economic Epiphany of 2010. The sentiments last week among the world’s business leaders echoed the urgent need for a moral economic framework. Out of the halls of darkness comes the light. Mercy, mercy, hallelujah.

For all those skeptics out there, the 2010 Davos Forum focus on values signifies an enormous change for the year ahead. People are mad as hell and they don’t want to take it anymore.

Yet these are not ordinary angry mortals, like Joe the Plumber or moose shooting hockey moms. The outraged include the banking and business elite themselves. Members of a once admired fraternity hold errant colleagues responsible for destroying the good business model. Barclays’ President Robert Diamond said, “Those who stayed strong are angry at those who had poor management.”

Trust is your bread and butter in business. Banking is a respectable and honored profession when used to serve the community. Not a roulette wheel spun with the chips of pension-less factory workers, ninety-year-old widows, and the working poor. Where did common good values go?

Deutsche Bank CEO Josef Ackerman complained to the Davos crowd, “We should stop the blame game,” and “start looking forward.” His remarks were directed against the inevitable new taxes and industry regulation favored by those present. Ackerman did not realize that regulating banks is looking forward-toward creating a system that works for all, not just a self-serving few.

The German banking chief acknowledged the importance of public opinion. “If you lose the support of society, you are not going to realize your corporate objectives in the long run.” (A belief that seems not to be shared by some colleagues.)

As WEF’s official theme reveals, the new paradigm is to “rethink and redesign” the global economy to include world interest with self-interest. It is no longer okay to create suffering for others in the savage quest for more. French President Nicolas Sarkozy stated that for “those who create jobs and wealth” to “earn a lot of money is not shocking. But those who contribute to destroying jobs and wealth and also earn a lot of money (it) is morally indefensible.”

Survival-of-the-fittest naysayers have become like dinosaurs on the verge of extinction. The only ones who don’t know that seem to be employed by bailed out banks.

Yet “blame”, as distasteful as that might be on most WEF participant lips, is not altogether fruitless. If the perpetrators of this colossal calamity continue to ignore their personal responsibility, then the world will continue to point fingers and tighten the strings. Call it blame if you must, but the post-crisis behavior of unrestrained banker bonuses looks greedy to those looking on. And greed no longer looks good.

Mexico’s ex-banking chief pointed out that banks have “misjudged the deep feelings of the public.” The Wall Street Journal reported that banks returned to a “culture of high-risk-taking and lavish pay as soon as they were out of intensive care” and brought the anger on themselves.

The President of the European Central Bank, Jean-Claude Trichet, claimed bankers changed the game by using taxpayer money “to guarantee loans at banks…a gigantic amount” and could no longer dictate the new rules.

Sarkozy summed up the general sentiment of the conference stating that “indecent behavior will no longer be tolerated.” He claimed that capitalism could only be saved “by restoring its moral dimension.”

That morality is being discussed at all in the setting of the formally “greed is good” culture of Davos is extraordinary. Continuing global economic hardship is yielding remarkable changes in profit perspectives. Glimmers of hope are emerging from the depths of despair.

New economic thought has shifted to a world that cares for the poor, voiceless, and forgotten. The official message of the conference proclaims, “Now is the moment to rethink values as we rebuild prosperity. The interrelated fights against unemployment, global poverty and climate change are not just noble struggles: they are essential for long-term recovery and avoidance of future crises.”

It was not good to be a banker at the World Economic Forum this year. The chairman of Morgan Stanley Europe compared their social status to that of “terrorists.” The comparison is humorous until one thinks about the havoc reeked by what economist Joseph Stiglitz calls “negative value”. Traders, underwriters, lenders, analysts, salesmen bought and sold securities, loan products, and swaps that were based on mortgages that could/would never be repaid.

American Heritage Dictionary defines terrorism as a “state of fear and submission.” Considering the submission of millions of families to banks who took their homes and millions more who lost their incomes through no fault of their own, the fear gripping those facing foreclosure and unemployment, and the millions of investors who face uncertain retirement, the subprime mortgage debacle could undoubtedly be viewed as economic terrorism.

As we begin the second month of the year 2010, it seems clear that greed, defined as the accumulation of wealth and profit at the expense of others, is no longer ”good” to most of those observing. That is a great relief.

The outrage expressed by pillars of the global economy in Davos, as well as the general public, reflects that the new “good” is as much about serving the common good as anything else.  I would call that an epiphany!

About the Author:

Monika Mitchell is the Executive Director and Editor-in-chief of Good Business International, Inc. (GoodB). She founded GoodB in response to the growing need to unify and support the global good business community.

In Google We Trust

Tuesday, January 26th, 2010

This week I am proud to be a Googlican.

GoodB is happy to report that Google continues to be one of the best models for Good Business around. No, we are not sipping Kool-Aid! As most of you know, Google, the internet search giant, has challenged one of its biggest clients, the money machine of the 21st century Communist China, on the subject of free speech and ethics.

In all the hullabaloo this past year as the financial crisis enfolded and China stepped in to lend America piles of cash against a future of debt, little was mentioned about the communist government of China. People like brilliant policy shaper Tom Friedman waxed rhapsodic at the wonders of China with green-eyed envy. China had become the flat world’s wunderkind.

I marveled at the hypnotic affects of China’s “capitalism” in the past decade over respected and innovative thinkers. Friedman in “The World is Flat” listed China as a welcome addition to the global economy, a great commercial giant leveling the playing field.

In the U.S. love affair with China, as the Big O (and George Dubbya before him) shake their hands and money tree, otherwise smart people seemed to forget who our benefactor really is. It’s the Big Bad Wolf, folks and we are on our way to Grandma’s house.

For all the Red Scare of the 50’s through 80’s, the Soviet Union was the wolf. Russia continues to be vilified in the press and Public Square. The message is repeatedly clear. They are a communist dictatorship and do not value American-style freedom. They can’t be trusted.  Okay…so how did China slip through the cracks to become one of the most admired economies by the western world?

The affair with Big Red began with the smell of money. Back in the mid 1990s, top execs at Goldman Sachs were scouting the world for new opportunities. The economic neutron bomb, hedge fund Long Term Capital, had exploded and with it the Russian market.

All eyes turned to the East. CEO Hank Paulson turned for help to Goldman pal, Robert Rubin, who sat comfortably in the U.S. Treasury seat. President Clinton signed on and the stars aligned. China was open for business.

The belief in the early 21st century among many of the “best” economic minds of the day (including Alan Greenspan) was that communism through capitalism would slowly transform into democracy.  Ahh, we were so young and foolish back then. We believed so many fanciful things, like capitalism actually has anything to do with democracy!

In the lust for profits in the developing nation of China, American businessmen and policy makers seemed to forget – they kill people there! They round up “dissidents” (anyone who does not agree with The Party), force them into kangaroo courts, torture them behind closed doors, break their spirits, and whisk them away forever. And we think Iran’s government is ”bad?” I guess they are not our trading partner, so we can afford to be preachy. As soon as China became a primary source of revenue we were up the creek without a paddle….

(Just a quick note, if the financial crisis had occurred in China, what do you think would have happened to the subprime mortgage industry titans who took the money and ran? It is doubtful a Chinese Wall Street could have run too far. Guess there are perks to living with the Green-Reds after all.)

I have not understood for the past decade how the U.S. government can crow loudly about the violations of individual freedom in parts of the Middle East and somehow remain non-committal on the ongoing human cruelty in China.

Last month, outspoken Chinese dissident and well-known member of the American civil rights group PEN, Liu Xiaobo, was convicted of “inciting subversion” for calling forth “greater human rights” in China and the end of one-party rule. He was sentenced to 11 years in a maximum security prison. His wife was held in house arrest by the Chinese police during the trial. So much for democracy, even worse, forget about basic human rights.

These are the people with whom we willingly do business. These are the folks whose fortunes are made by Walmart shoppers. These are the folks who now own the future of America. Isn’t business supposed to be based on trust?

Google’s recent challenge to the Chinese government’s hacking of private email accounts reveals the struggle between Chinese and American style commerce. When it comes to “free enterprise” in a non-free society, the limitations of capitalism are plain to see. In America, capitalism trumped democracy once again this year. In China, communism will always have the upper hand. 

China and Google have butted heads over user privacy and censorship before. In my book, Spiritual Capitalism, I detailed the complex ethical issues between Yahoo, Microsoft, Google, and Chinese authorities. In 2006, all three tech companies succumbed to pressure to remove any blog or website critical of the Chinese government. Yahoo shockingly turned a political activist’s email identity over to officials. He was never seen nor heard from again.

Google and Microsoft chose to allow censorship, yet refused to reveal private identities and moved all email accounts offshore. All three U.S. companies were summoned before a Congressional panel and summarily chastised for their actions. More than one congressman compared their actions to Nazi complicity.

Time Magazine ran a cover story in February 2006, “Can you trust Google with your secrets?” as the commitment of the tech giant to its mantra, Don’t Be Evil, was called into question. A Google spokesman stated the company was not “ashamed” of its action, but “not proud.”  Better to have limited Internet rather than none, he explained. The response never sat quite right with the rest of Free Speech America.

The current situation involves more than suppression of First Amendment values. The Chinese government stands accused of “hacking” into private email accounts of political dissidents. Hacking is the digital equivalent of breaking and entering. The issue at stake is the very essence of Google core values. It’s good to know that when Big Brother is watching you, your other Big Brother has got your back.

Google is considering pulling their search engine out of China – a country of 1.3 billion people, four times the population in the United States. An amazing action for any hugely profitable publicly traded company. The threat alone would make shareholders shudder and competitors gloat. It also can make their largest client, the People’s Republic of China, mad as a hatter.

Yet they are willing to put their money where their ethics are, potentially risking enormous profits, and raising the bar of corporate social responsibility to a new level most of us will have to leap to follow.

This week Google profits are down 13%. The toll of the recession and the threat of Chinese action are already weighing heavily on the tech giant. Yet Google stated in their 2004 IPO that they wanted to be a different kind of company, one that did not sacrifice their core values for short-term profits.

That is a tough call for any for-profit company. Business leaders meet ethical challenges daily. Little in the world of money is black and white. There is always a grey area where profits must be considered against human needs. This is what doing good business demands of us. Asking questions like, “How do you stay in business, answer to the bottom line, and still maintain the soul of who you are?”

These are the dilemmas faced by modern business -big, small, and everything in between. Wall Street has been called on the carpet in recent months. So far they have failed miserably to balance two essential values: profits and the human bottom line.

The key for managers and companies faced with difficult decisions is to have a clear foundation of principles from which to act. Like valuing quality of life and placing the welfare of people and planet before profits. That is a hard lesson for business. Yet it remains the fundamental test of good business for 21st century enterprise.

However this issue rolls out, Google has made a profound statement with its current stance. Sergey, Brin, and all the Googlicans are saying simply, some things are more important than money- principles and people. In the process, they have renewed our faith in ethically responsible capitalism.

This year, we watched incredulously as one profitable firm after another justified reprehensible breeches of ethics as the cost of doing business.  Google’s actions set them apart from the pack by drawing a distinct line in the sand. They are in business to profit, but they refuse to sell their soul to do it. The search king reveals once again that trust in business is not a PR slogan, but an absolutely essential component in any contemporary business model. 

Just goes to show, there are some things in life you can still count on. It is good to know that Google is one of them.