DiCaprio Foundation announces interweb strategy

by Karl Burkart

AFI Digifest presents cutting edge online projects in interactive media, including DiCaprio’s soon coming environmental interweb challenge.

Image: IFAW, Tales for Whales Campaign

Yesterday I attended the unveiling of the interactive web strategy for the DiCaprio Foundation, a year-long partnership with AFI’s Digital Content Lab. The strategy was presented before a packed audience at the AFI Digifest at Mann’s Chinese Theater in Hollywood for a preview of what next year’s most cutting-edge interactive media projects will look like.

Other presenters included social media innovation company Pownce and David Lynch’s new online Interview Project. But I of course was most interested to see what one of the best known environmentalists, Leonardo DiCaprio, would be promoting in 2010.

Given the enormous “megaphone” that a figure like DiCaprio possesses, Suzanne Stefanac — who runs the Digital Lab — realized she needed to put together a true dream team of some of the biggest media gurus in the business: David Gale (EVP New Media at MTV), Matt Wolf (founder of Double20 a gaming company) and Marc Johnson of Hitwise, to name just a few.

Their goal … to “Leverage new media solutions to inspire positive environmental action within Leonardo DiCaprio’s global fan base.”

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